Video is today the most widely used medium on the internet – and for good reason. Platforms like LinkedIn, Instagram and YouTube algorithmically favour video content over text and images.
Why Video Is So Effective
People remember 65% of content when it is presented visually – compared to only 10% for plain text. For businesses, this means a 60-second explanation can achieve more than a multi-page article.
Three Video Formats That Work
- Behind-the-scenes – Show your everyday working life. Authenticity beats perfection.
- Expert short videos – 30–90 seconds on a specific problem your target audience faces.
- Customer testimonials – Nothing convinces more than a real person talking about your services.
Getting Started Simply
You don’t need professional camera equipment. A smartphone with good lighting is enough to get started. What matters most is the message: speak directly to your audience and provide genuine value.
If you’re unsure how you come across on camera – that’s exactly what video coaching is for.